This is the last of the three part series on Jobs to De Done (JTBD) Framework (Part 1, Part 2 ). In this post, I will share about why we must prioritise outcomes and not features. One of the biggest influences to my work has been Tony Ulwick’s book What Customers Want - Using Outcome Driven Innovation to Create Breakthrough Products and Services.
Prioritise outcomes, not features
Prioritise outcomes, not features
Prioritise outcomes, not features
This is the last of the three part series on Jobs to De Done (JTBD) Framework (Part 1, Part 2 ). In this post, I will share about why we must prioritise outcomes and not features. One of the biggest influences to my work has been Tony Ulwick’s book What Customers Want - Using Outcome Driven Innovation to Create Breakthrough Products and Services.