What did I learn about JTBD Growth Strategy Matrix from Tony Ulwick?
productlessonsravi.substack.com
A couple of weeks ago, I got to attend a workshop on JTBD and Outcome Based Innovation in Munich from the master himself, Tony Ulwick. I also received a signed copy of his book, Jobs to Be Done. It was a privilege to meet the man in person who has shaped and influenced my product thinking over the years. I have often written about his book,
What did I learn about JTBD Growth Strategy Matrix from Tony Ulwick?
What did I learn about JTBD Growth Strategy…
What did I learn about JTBD Growth Strategy Matrix from Tony Ulwick?
A couple of weeks ago, I got to attend a workshop on JTBD and Outcome Based Innovation in Munich from the master himself, Tony Ulwick. I also received a signed copy of his book, Jobs to Be Done. It was a privilege to meet the man in person who has shaped and influenced my product thinking over the years. I have often written about his book,